At Be Industries, we believe in alignment over hustle, intention over autopilot, and human-first leadership that actually works.

That’s why I’m so excited to officially welcome Lori Christophersen as a Brand Partner and Embrace Coach at Be.

Lori’s journey is one that beautifully embodies what this work is all about. She began as a client — a business owner who was ready to do things differently. Like many leaders, Lori had built success on the outside but knew something on the inside wasn’t fully aligned. She was tired of running on empty and deeply ready to rewire the way she led, worked, and showed up for herself and her business.

Through her time with Be, Lori did the work.

She faced the patterns. She grew her brand. She found clarity. And most importantly, she came back to herself.

In the process, Lori uncovered what true alignment feels like — and she realized she wasn’t just meant to experience this for herself… she was meant to help others find it too.

Now, she brings a powerful combination of tools and lived wisdom to our work at Be — including deep knowledge of the AcuMax Index, Human Design, and a grounded, intuitive presence that supports individuals, teams, and organizations in finding their unique rhythm, leadership style, and purpose.

You can learn more about Lori and her role at Be here:  www.WiredToBe.com/About

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 Join Us Live: “Lead with Energy, Not Exhaustion”

Tuesday, April 29 | Live on Zoom

To celebrate and kick things off, Lori will be joining me for a low investment, 75-minute live event designed specifically for leaders, business owners, and team builders who are navigating burnout and seeking a new way forward.

We’ll explore how to reconnect with your natural wiring, how to shift from reactive leadership into conscious strategy, and how to lead with clarity, confidence, and ease — not depletion.

Lori will also be sharing a powerful piece of her personal story: a moment that shifted everything for her.

This event is free for all current clients — and guests are welcome to attend for the low entry cost of $39, too. We’d love to have you there.

 Reserve your spot here: https://reimagine.wiredtobe.com/products/live_events/Leadership

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It’s moments like this that remind me what Be is really about — not just building better businesses, but helping people come home to who they truly are and lead from that place.

Lori is a living example of that. And I can’t wait for you to experience what she brings to the table.

With so much heart,
Jessica
Founder, Be Industries
www.wiredtobe.com